Swizzle
A summer brand people can almost taste.
A playful launch system for an Egyptian slushy concept, covering the brand story, signature multi-flavour cups, product range, audience, destinations, and operating model.
My roleBrand narrative, visual system, and deck design
Brand story01 / 08
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Brand energy
A flavor system made to move.
Turn a product into a feeling.
The idea needed to feel distinct before the physical experience existed. The presentation had to make the concept, audience, range, and rollout understandable at a glance.
Shape one voice across every touchpoint.
Brand narrative, visual system, and deck design
03 / Flavor notes
Ingredients that give the brand its kick.
- 01
Built the identity around a memorable twist-cup silhouette and energetic type.
- 02
Used a compact purple and pink system to hold varied content together.
- 03
Moved from brand promise to product and destination in a simple narrative arc.
- 04
Balanced commercial detail with a deliberately playful consumer tone.
04 / Mixing process
Blend, taste, refine, launch.
Define the promise
Positioned the brand around playful choice, summer energy, and a recognizable product ritual.
Shape the identity
Built a compact visual system around the twist-cup silhouette, purple, pink, and expressive type.
Structure the story
Moved from the central idea to products, audience, destinations, and operations in a clean arc.
Prepare the launch
Balanced consumer excitement with enough clarity for vendor and partner conversations.
05 / Ready to serve
A cohesive brand story that can support conversations with partners, vendors, and early customers while keeping the product experience front and center.
Brand StrategyVisual IdentityFigmaPresentation Design