Eight key slides move from promise and identity to product, audience, and rollout.
Swizzle
A summer brand people can almost taste.
A playful launch system for an Egyptian slushy concept, covering the brand story, signature multi-flavour cups, product range, audience, destinations, and operating model.
My roleBrand narrative, visual system, and deck design
Brand story01 / 08
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Brand energy
A flavor system made to move.
Audience
Potential partners, vendors, investors, and early customers evaluating a new consumer concept.
Delivered scope
Brand positioning, product story, visual identity, product visualisation, and presentation design.
Defining constraint
The deck had to explain an experience that did not yet exist physically while still feeling commercially credible.
A compact purple-and-pink core keeps varied product content recognisable.
The twist-cup idea gives the product a repeatable visual and physical moment.
Verified evidence · The figures describe the delivered narrative system and its visible design ingredients.
Turn a product into a feeling.
The idea needed to feel distinct before the physical experience existed. The presentation had to make the concept, audience, range, and rollout understandable at a glance.
Shape one voice across every touchpoint.
Brand narrative, visual system, and deck design
03 / Flavor notes
Ingredients that give the brand its kick.
- 01
Built the identity around a memorable twist-cup silhouette and energetic type.
- 02
Used a compact purple and pink system to hold varied content together.
- 03
Moved from brand promise to product and destination in a simple narrative arc.
- 04
Balanced commercial detail with a deliberately playful consumer tone.
System architecture
The product idea becomes a story people can repeat.
Identity, deck structure, and product visualisation all reinforce the same playful launch promise.
Taste
Colour, type, and flavour language establish an immediate sensory personality.
Ritual
The cup silhouette turns mixing flavours into the recognisable Swizzle behaviour.
Rollout
Audience, destinations, range, and operating detail translate energy into a credible concept.
04 / Mixing process · SDLC
Blend, taste, refine, launch.
Define the promise
Positioned the brand around playful choice, summer energy, and a recognizable product ritual.
Shape the identity
Built a compact visual system around the twist-cup silhouette, purple, pink, and expressive type.
Structure the story
Moved from the central idea to products, audience, destinations, and operations in a clean arc.
Prepare the launch
Balanced consumer excitement with enough clarity for vendor and partner conversations.
05 / Ready to serve
A cohesive brand story that can support conversations with partners, vendors, and early customers while keeping the product experience front and center.
Next validationThe next step is testing the identity on physical cups, signage, menus, and a real point-of-sale environment.Brand StrategyVisual IdentityFigmaPresentation Design